Lluís Fe Pérez is born in Barcelona just around the same year as the Football World Championship was going to be held. He studies law but ever since his early childhood he feels himself driven to the audiovisual world. He studies a master's degree in Marketing and International Cinematographic sales and in 2013 produces his first full-lenght film Chimeres. As an associate producer , full-lenght films such as The Woman (2011) and All Cheerleaders Die (2013) stand out. And as a producer manager, it´s worth mentioning the TV Movie Ghoul (2012). After living and working in the USA, Switzerland and Belgium during several years, he decides to set up his own production company, “About Happiness” in his native city, specializing in cinema and documentary. Hoymojo is the wildest side of his ability as a producer: the advertising.